International IP
A brand is only protected where it is registered. We map the markets that actually matter to your revenue, choose the filing route, and handle objections and renewals afterwards.
TrademarksPCT patentsCopyrightEnforcement
Four capabilities
Protection that matches your markets
Overseas trademarks
- Availability search and class strategy
- Direct national filings in key markets
- EU trademark and Madrid system routes
- Objections, oppositions and renewals
PCT patents & copyright
- Patentability review before filing
- PCT international application and national phase
- Software copyright and works registration
- Assignment and licence recordals
Infringement & enforcement
- Marketplace takedown and brand registry
- Cease-and-desist letters and negotiation
- Customs recordal and border measures
- Coexistence and assignment agreements
IP strategy & portfolio
- Market-by-market filing priorities
- Budget planning across a portfolio
- Watch services for conflicting marks
- Brand naming and clearance before launch
Filing routes
Four ways to protect a brand abroad
| Route | Coverage | Timeline | Suited to |
|---|---|---|---|
| Direct national filingOne application per country | Single jurisdiction | 6–18 months depending on the office | One or two target markets, or markets outside any treaty |
| EU trademark (EUTM)Filed with EUIPO | All EU member states in one right | 4–6 months if unopposed | Sellers with EU-wide marketplace presence |
| Madrid systemWIPO international registration | Designated member states | 12–18 months, depends on each office | Multi-country portfolios managed from one base |
| PCT applicationPatents only | Up to 150+ states at the international phase | 30 months to enter national phase | Technology with several potential markets |
Timelines assume no substantive objection. Examination practice and official fees vary by office and change annually.
Before you file
Four checks that save money later
- Search the mark in each target market, not only in China
- Confirm the classes match the goods you actually sell
- Check the marketplace brand registry requirements
- File before launch — a launch without a filing invites copycats
Understand the problem before you commit
Tell us how you trade, where you sell and how the group is held. You get a written list of issues and realistic options — the first conversation is free.